Visual
MOCAD
Brand identity system for the Kyoto Museum of Crafts and Design, a living craft museum that connects tradition through active making.
TIMELINE
6 weeks
TEAM
Independent
ROLE
Brand Designer
FOCUS
Brand Strategy
Visual Identity
Environmental Graphics
Art Direction
The core identity is built around an open, rounded frame that represents the museum as a container for making, learning, and exchange. It establishes a stable visual home where different craft systems, exhibitions, and programs can live inside, allowing the identity to remain flexible while recognizable.
Every symbol within is created by referencing the form, the motion of the craft process. The system becomes a visual bridge between craft in motion and communication in the brand.
A system that is grounded in the actions, tools, and moments in the making process, and the physical environment of the museum.
